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This site uses Akismet to reduce spam. Learn how your comment data is processed. The Air Zoo was co-founded by Suzanne and Pete Parish, who both shared a love of aviation. The Air Zoo started off with less than 10 aicraft and has continued growing and expanding over the years. It now has more than 50 rare and historic aircraft, in addition to rides and attractions/5(68). Introduction "It's going to be another slow day," Bob Ellis, CEO of the Air Zoo thought as he looked out across the , sq. ft. Air Zoo facility. Air Zoo: Free Admission Promotion Mike McCardle, Idaho State University JoAnn Atkin, Western Michigan University This case was prepared by the authors and is intended to be used as a basis for class discussion. The views represented here are those of the authors and do not necessarily reflect the views of the Society for Case Research.